New Brand Reaffirms Commitment to Clients, Community and Colleagues

SAN FRANCISCO, Nov. 10, 2022BPM LLP, one of the 40 largest public accounting and advisory firms in the country, launches its new brand – further reinforcing the Firm’s commitment to its brand promise, “Because People Matter.”

With roots in the Bay Area, BPM has experienced significant growth over recent years and is now a global firm with over 1,000 colleagues – nearly 400 of which are members of its Virtual Region. BPM continues to expand its industry and specialty services to evolve with the growing needs of its clients.

“This new look and feel align BPM’s visual identity with its unique value to our clients, colleagues and communities,” said BPM CEO Jim Wallace. “Everything we present about our Firm – and the way we present it – is rooted in our brand promise, ‘Because People Matter.’ This remains true whether we’re delivering exceptional experiences for our clients or empowering our colleagues to be successful in work and life.”

Further demonstrating its commitment to people, and the planet, BPM recently became among the few public accounting firms in the nation to achieve B Corp status, joining a global movement that uses business as a force for good. BPM’s B Corp certification serves as a third-party validation ensuring transparency and accountability. The designation supports the Firm’s goal to attract, recruit and retain qualified colleagues and clients that align with its values.

“At BPM, we are more than what we do,” added Jessica Hekmatjah, BPM Chief Marketing Officer. “A passion for people is in our brand DNA. It’s what guides us and grounds us. It’s what shapes our approach to service. It’s what motivates us to go the extra mile for our colleagues and provide exceptional experiences for our clients. And it’s what makes us different from any other firm. No matter how big we grow, people will always be at the heart of who we are.”

BPM combines diverse perspectives, expansive expertise and progressive solutions to fuel the potential of clients around the globe. Its team-based approach gives clients direct access to the brightest minds in the profession. BPM’s values will continue to focus on “People,” “Being Our Best” and “Growing Stronger.”

Watch the launch video

About BPM
BPM LLP is one of the 40 largest public accounting and advisory firms in the United States with a global team of over 1,000 colleagues. A Certified B Corp, the Firm works with clients in the agribusiness, consumer business, financial and professional services, life science, nonprofit, wine and craft beverage, real estate and technology industries. BPM’s diverse perspectives, expansive expertise and progressive solutions come together to create exceptional experiences for individuals and businesses around the world. To learn more, visit our website.

Jessica Hekmatjah
Chief Marketing Officer
[email protected]