Beyond the Hourly Rate: How to Evaluate the Real Value of a Fractional CFO
Hourly rate tells you almost nothing about what actually happens to your business over the course of the engagement.
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Services: CFO Services, Executive Search
Industries: Consumer Business, Technology
Brenda is a Managing Director in BPM’s Advisory Practice within the Interim CFO/Controller Service Line. With over 20 years of experience, Brenda helps support emerging and middle market companies through rapid growth, fundraising, M&A transactions, and restructuring/wind downs. With a background as a CPA, executive recruiter, and developer of C-level interim practices, Brenda has a unique edge in understanding and responding to client management situations and opportunities.
Brenda grew up in the frozen tundra of Duluth, Minnesota and cherishes every ray of California sunshine! In her spare time, Brenda enjoys spending time with her four children as well as dusting off her violin for church and special occasions!
Hourly rate tells you almost nothing about what actually happens to your business over the course of the engagement.
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This article walks through what fractional CFO support does, when you need it, and why it matters for companies in growth mode.
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A San Francisco-based digital advertising startup had a genuinely innovative idea: connect influencers with app developers, track impressions and conversions at scale, and take a slice of the revenue generated.
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