INSIGHT

How Consumer Brands Can Maintain Margins Despite Rising Import Costs 

Vaibhav Tandon, Ryan Musser • January 19, 2026

Services: Data Analytics Industries: Consumer Business

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Import costs are climbing, and consumer brands face a difficult choice: absorb the increases and watch margins shrink or pass them along to customers and risk losing market share. Neither option feels great, especially when competitors seem to be holding steady on pricing. 

The good news? You don’t have to accept margin erosion as inevitable. Smart brands are finding ways to protect their bottom line without alienating customers.  

5 Strategies to Help Maintain Profitability as Import Costs Rise 

This article will explore practical strategies your business can use to maintain profitability even as import costs continue to rise.  

1. Renegotiate Your Supply Chain Relationships 

Your supplier relationships shouldn’t be set in stone. When costs shift dramatically, it’s time to have honest conversations about pricing, payment terms, and volume commitments. Many suppliers would rather adjust terms than lose a valuable customer entirely. 

Start by reviewing your current contracts. Look for clauses that might give you flexibility or renegotiation rights. Then approach your suppliers with data about market conditions and your business constraints. You might be surprised at their willingness to work with you. 

Consider diversifying your supplier base as well. Relying on a single source makes you vulnerable to their pricing decisions. Multiple suppliers give you leverage and options when costs spike. 

2. Optimize Your Product Mix 

Not all products in your portfolio deliver equal margins. Rising import costs make this the perfect time to analyze which items actually drive profitability. You might discover that some SKUs cost more to import and stock than they’re worth.  

Look at your sales data and margin analysis side by side. Which products generate the highest margins? Which ones have the strongest customer demand? Focus your resources on these winners and consider phasing out underperformers. You can also redesign products to reduce import costs. Sometimes small changes in materials, packaging, or components can significantly lower duties and shipping expenses without compromising quality. 

3. Implement Strategic Price Increases 

Price increases feel risky, but customers understand that costs rise. The key is implementing them strategically rather than across the board. Your most loyal customers and highest-value products can often bear modest increases without significant pushback. 

Start with your premium products. Customers who already pay top dollar are less price-sensitive than bargain hunters. They’re buying based on quality, brand loyalty, or specific features they can’t find elsewhere. 

Bundle products to create more value while increasing average transaction size. Customers may accept higher prices when they feel they’re getting more for their money. Subscription models can also help lock in revenue while providing customers with convenience and predictability. 

4. Improve Operational Efficiency 

Hidden costs throughout your operations might be eating into margins more than import duties. Take a hard look at your internal processes. Where are you wasting time, money, or resources? 

Warehouse operations often hold significant savings opportunities. Better inventory management reduces carrying costs and minimizes write-offs from obsolete stock. Automated systems can cut labor costs and reduce errors that lead to returns and refunds. 

Your shipping and fulfillment processes deserve scrutiny too. Are you using the most cost-effective carriers? Can you consolidate shipments to reduce per-unit costs? Small improvements across multiple touchpoints add up quickly. 

5. Leverage Financial Strategies 

Sometimes the answer isn’t reducing costs but managing them more effectively. Financial strategies can help smooth out the impact of rising import expenses on your cash flow and margins. 

Currency hedging protects you from exchange rate fluctuations that can make imports more expensive. If you’re importing goods paid for in foreign currency, these tools can provide predictability and stability. 

Consider adjusting your payment terms with suppliers and customers. Extending payables while shortening receivables improves cash flow and gives you more financial flexibility to weather cost increases.  

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Work With BPM  

Rising import costs require more than quick fixes. You need a comprehensive strategy that addresses your entire business model. BPM works with consumer brands to develop customized approaches that protect margins while supporting growth. 

Our team analyzes your supply chain, operations, and financial structure to identify opportunities others miss. With advanced data analytics, we transform that information into actionable insights—revealing where margins are eroding, which SKUs underperform, and where pricing adjustments will have the greatest impact. We help you implement changes that deliver measurable results, not just theoretical savings. To discuss how we can help your brand maintain profitability in challenging market conditions, contact us.