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services: DEIB Consulting

DEI vs. DEIB – What is the difference? And why does it matter?

Diversity, equity and inclusion (DEI) has long been the focus of the conversation regarding an inclusive workplace. Recently, though, a new letter has joined the team: “B” for Belonging.

The move from DEI to DEIB emphasizes the importance of ensuring people feel they are part of a community. In simple terms, if DEI is about having a seat at the table, DEIB is about having a seat at a table where you are welcomed with open arms.

What is DEI?

DEI is integral to fostering a more welcoming and productive work environment. DEI principles guide the creation of policies, practices and interactions that support a diverse workforce and promote equal opportunities for all employees.


Diversity refers to the presence of differences within a given setting. In the workplace, this includes differences in race, ethnicity, gender, age, sexual orientation, physical abilities, religion, educational background and life experiences.

Role in the workplace: Embracing diversity means valuing a wide range of perspectives and backgrounds. Honoring diversity boosts innovation; diverse teams are better at solving problems and coming up with unique ideas. Embracing and honoring diversity also helps companies connect with a broader market, reflecting the diversity of the global customer base.


Equity means ensuring fair treatment, access, equal opportunity and advancement, while actively recognizing and removing the barriers that have historically hindered full participation and success for everyone.

Role in the workplace: Equity ensures all employees have access to the same opportunities, including fair pay, promotions and professional development. The goal is to level the playing field for everyone.


Inclusion is creating an environment where everyone feels welcome, respected and valued.

Role in the workplace: In an inclusive environment, all employees feel empowered to participate fully, regardless of their background, identity or position. Inclusion encourages the expression of diverse opinions and perspectives without fear of retaliation. This ability to feel safe and authentic enables decision-making and innovation.

Examples of DEI initiatives and programs

  • Recruitment and hiring practices: Incorporating unbiased recruiting and hiring methods to attract a wide range of job seekers. This could involve utilizing diverse interview panels, conducting anonymous resume reviews and engaging in targeted outreach to diverse communities.
  • Training and development: Educating employees about unconscious bias, cultural competency, and the importance of diversity and inclusion in the workplace with DEIB training programs.
  • Employee Resource Groups (ERGs): Providing support, mentorship and networking opportunities through groups or committees focused on specific diversity dimensions (e.g., LGBTQIA+ employees, women in tech, etc.).
  • Mentorship programs: Establishing mentorship opportunities that prioritize the development of underrepresented employees, helping them to advance their careers within the organization.
  • Equitable policies and practices: Regularly reviewing and revising workplace policies and practices to help keep them equitable. These include flexible working arrangements, parental leave policies and accommodation policies.

Organizations can create a more dynamic, innovative and competitive workforce by actively pursuing diversity, equity and inclusion initiatives. DEI initiatives benefit individuals within an organization, while enhancing the organization’s ability to navigate a complex and rapidly changing global market.

What is DEIB?

While DEI lays the foundation for a more diverse and equitable workplace, the fourth factor, “Belonging,” brings it all together. Belonging is the sense of community that goes beyond inclusion to create an environment where people feel deeply valued and integral to the organization’s fabric. This emotional connection can significantly enhance job satisfaction, employee retention and overall productivity.

DEIB expands on DEI goals by:

  • Promoting deeper engagement: DEIB encourages genuine connections and interactions among employees, fostering a more cohesive and supportive workplace culture. The result is fewer sick days, lower turnover and higher productivity.
  • Enhancing personal investment: Employees who feel they belong are more likely to be engaged and passionate about the organization’s goals.
  • Improving retention: A sense of belonging contributes to higher retention rates by making employees feel valued and understood.
  • Boosting innovation and creativity: Diverse perspectives are not only heard but also celebrated, leading to more innovative solutions and creative ideas.

Why is belonging important?

When exploring DEI vs. DEIB, it’s obvious that belonging goes beyond just having diverse teams or inclusive practices. Belonging helps ensure that every employee feels deeply connected and valued in their work environment. This sense of connection differentiates belonging from inclusion. Inclusion focuses on actively welcoming individuals with diverse backgrounds to participate, while belonging ensures they genuinely feel integral to their organization.

Belonging in the workplace means an environment where:

  • There’s a supportive community: A strong sense of camaraderie and support exists, collaboration is encouraged, and people feel comfortable sharing ideas without fear of judgment.
  • Individual contributions are valued and respected: Everyone’s work is acknowledged and appreciated, reinforcing the understanding that each employee plays a crucial role in the organization’s success.
  • Opportunities for personal and professional growth abound: Employees have access to opportunities that help them advance in their careers, signaling the organization’s investment in their development.

The need for diversity, equity, inclusion and belonging initiatives

Legally, DEIB initiatives help ensure compliance with anti-discrimination laws and regulations. Ethically, they reflect a commitment to fairness, respect and dignity for all. By consciously nurturing an environment that embraces diversity, these programs help dismantle systemic barriers and biases, promoting a more equitable workplace.

  • Workplace morale: DEIB contributes to a workplace where individuals feel seen, respected and valued for their unique contributions. This sense of belonging fosters a positive work environment, leading to higher levels of engagement and satisfaction.
  • Productivity: Productivity sees a significant boost from DEIB initiatives as well. A diverse workforce brings a wide array of perspectives, leading to innovative solutions and problem-solving. Employees who feel valued are more likely to contribute their best work, driving organizational performance and growth.
  • Retention and recruitment: In a competitive job market, prospective employees are increasingly seeking workplaces that demonstrate a commitment to diversity, equity, inclusion and belonging. Companies with a strong DEIB culture are more likely to retain top talent.
  • Financial returns: Let’s not forget the bottom line. Studies have shown that companies with diverse executive teams are more likely to be more profitable. A diverse and inclusive workplace better positions companies to cater to a global market. This helps drive innovation and capture new opportunities.

However, the journey towards a truly diverse, equitable, inclusive and belonging workplace is ongoing. Despite recent progress, there are still challenges in fully realizing the potential of DEIB initiatives.

Challenges in implementing DEIB

Despite the importance of DEIB initiatives, it’s not uncommon for organizations to encounter challenges. Acknowledging and addressing these challenges head-on is essential for successfully integrating your DEIB goals.

Common DEIB challenges

  • Resistance to change: Many organizations face resistance from employees who may be skeptical about DEIB initiatives or view them as unnecessary. Resistance is often based on a lack of understanding about DEIB’s benefits or fear that it could lead to reverse discrimination.
  • Lack of leadership commitment: Effective DEIB initiatives require strong commitment and visible support from the organization’s leadership. Without this support, allocating the necessary resources or enforcing the cultural shift needed for DEIB efforts to take root and flourish is challenging.
  • Unclear goals and metrics: Without specific objectives, it’s difficult to gauge progress, adjust strategies and demonstrate the impact of DEIB efforts.

How to successfully implement DEIB in the workplace

Fortunately, a well-crafted plan can help you meet and overcome challenges. Here’s a streamlined guide to effective DEIB initiatives, along with best practices for management and overcoming common challenges.

Step-by-step guide to implementing DEIB initiatives

  • Step one: Conduct a DEIB assessment
    Begin by evaluating your current DEIB landscape. This includes analyzing workforce composition, employee satisfaction levels and existing HR DEIB policies. Employee surveys, listening groups, one-on-one interviews and other tools can help you identify areas for improvement and set a baseline for tracking progress.
  • Step two: Develop a DEIB strategy
    Armed with insights from your assessment, it’s time to create a strategic DEIB plan. To achieve the best results, establish objectives that are specific, measurable, achievable, relevant and timely (SMART). Your strategy should cover recruitment, retention, promotion and organizational culture, ensuring it aligns with the broader business goals and organizational mission, vision and values. Incorporate accountability measures to track the implementation of the strategy effectively.
  • Step three: Implement DEIB training and education programs
    Education is essential for cultivating an inclusive environment and is an effective way to tackle resistance. Implement mandatory training programs for all employees that focus on implicit biases, cultural sensitivities and the benefits of DEIB. Provide additional training for leadership and HR employees to support DEIB initiatives effectively.
  • Step four: Monitor and evaluate progress
    Establish DEIB-related KPIs and monitor them consistently to understand the effectiveness of your initiatives and areas for improvement. Regularly review your DEIB efforts against the set objectives, tracking workforce demographics, employee engagement and training effectiveness. Use these insights to refine your strategy, making necessary adjustments to ensure continuous improvement.
  • Step five: Solicit employee feedback
    Engage employees in the DEIB process by regularly seeking their input, which can help identify new focus areas and enhance your existing DEIB program. Empower ERGs and support them as they provide insights into employee needs and serve as forums for support and advocacy.
  • Step six: Celebrate your diverse workforce
    Recognize and celebrate the diversity of your employees. You can do this through various events and programs that enhance the sense of belonging and community.
  • Step seven: Continuously learn and adapt
    Realize that DEIB is an evolving journey. It requires ongoing feedback, learning and a readiness to adjust strategies based on new insights.

The role of leadership in driving DEIB efforts

Leadership commitment is vital for the success of DEIB initiatives. Senior leaders must actively endorse and participate in DEIB efforts, demonstrating inclusive behavior, allocating resources, and holding themselves and others accountable. Their visible support is crucial for embedding DEIB into the organizational culture.

BPM DEIB Consulting Services meet you where you are in the process

DEIB is not a “one-and-done” initiative. It is an ongoing effort that rests collectively on the entire organization. Without careful planning, execution and continuous improvement, even the best-intentioned DEIB initiatives risk becoming formalities rather than transformative forces. That said, it doesn’t have to be a huge undertaking.

BPM can help. Our DEIB consulting services help ensure your DEIB initiatives have a lasting and profound impact. Whether you are brand new to DEIB or have already started your journey, we will meet you where you are and support your efforts every step of the way. We often start with an assessment and collaboratively build a plan to get you where you want to be. This may mean facilitating your team, not ours, toward your inclusive culture.

Contact us today to explore how our DEIB Consulting services can guide your organization toward genuine inclusivity and success. 

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